That old trick.
I used to compare Elon Musk to an old boss of mine who would spin up a company division every time he found a new hobby, but this might be just as apt:
Elon Musk’s constant new ventures and subsequent mergers just feels like the corporate equivalent of creating a new email every time you want to sign up for a free trial.
Get the day’s best comment and more in my free newsletter, The Verge Daily.
